Wednesday, April 22, 2009

Hatorade Gulp Of The Day: 10.Deep

John Prolly wrote yesterday how 10.Deep has started producing t-shirts celebrating, of course not the current fixed gear trend, but the O.G. NYC Bike messenger culture:

"While other brands are concentrating on a fixed-gear specific theme, 10.Deep paints with a broader stroke, drawing more on the fashion of New York City bike messengers in the late 80s and early 90s."

Now how cool is that? 

But then they put Corima 4-spoke on their t-shirt and pick someone else's old photo with Google Images and use that.... 



Prolly said...

great post and great find with the bike!

Da Robot said...

Trying to be cool is a fool's game. I should know. I'm a fool.