Virtual visit to Matsuda-san's famous framebuilding studio in Tokyo.
"Sumio Matsuda has been the president of the Keirin Framebuilder's Association for quite some time. Matsuda joined Matsuda bicycle factory in 1968, began building competition track frames in 1975, and received NJS endorsement in 1980. The frames produced by Matsuda Bicycle initially branded "La Velo," but this was changed to "LEVEL" shortly thereafter. The factory is based in Tokyo, and has recently been relocated to the Arakawa-Ku ward. ... LEVEL framesets have changed very little in appearance over the years. The simple and somewhat demure appearance is matched with the absolute highest caliber of construction and finish. Each LEVEL is designed specifically for the rider and the events and tracks being raced, and as such can not be limited to a single tubeset. The current base price for a frame and fork is 136,500 JPY (headset and bottom bracket not included)."
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