I think I've somehow missed this whenever the trailer first came out. Or maybe it's because I've never been the biggest fan of Nike or Lance. Looks good anyhow.
"AllOrNothingproductions.com present 'London to Paris', directed by Grace Ladoja, documents 10 riders from all over the world making the track bike journey from London to Paris to meet Lance Armstrong as the Tour De France 2009 comes to a close. Made in association with Nike Sportswear's CTRS project, the film's NYC premiere is set for late October 2009"