It seems that Electra is branching out from their cruiser bike stuff, which I honestly hate BTW, into more classic styled products with their new Ticino line.
Those hubs, apparently soon available both as fixed and 8/9/10 speed, look a lot like certain highly sought after Campy hubs of old. Does the name 'Sheriff Star' ring a bell? And they come with ceramic bearings, which is nice. But, funnily enough, the road hubs are NOT compatible with Campagnolo cassettes. Not much respect shown, then?
On the other hand, while the fluted cranksets don't appear to be quite so blatant copies of Nuovo Record but you can seen where the inspiration came from. What strikes me as bit odd here is why aren't they making those single speed cranks in 165mm lenght? Also, 135bcd is pretty stupid choice ATMO.
I've no idea when these will be available and what they will cost but they're all in the downloadable catalogue on their site.