Hatorade Gulp Of The Day: 10.Deep

John Prolly wrote yesterday how 10.Deep has started producing t-shirts celebrating, of course not the current fixed gear trend, but the O.G. NYC Bike messenger culture:

"While other brands are concentrating on a fixed-gear specific theme, 10.Deep paints with a broader stroke, drawing more on the fashion of New York City bike messengers in the late 80s and early 90s."

Now how cool is that? 

But then they put Corima 4-spoke on their t-shirt and pick someone else's old photo with Google Images and use that.... 

FAIL