It seems that new mysterious bike shop Pelago Bicycles is opening in May here in Helsinki. No one seems to know anything about it at this point but the ad they got in the new Hang Up mag, which apparently got tnts all weirded-out, looks promising.
Also what makes this even more interesting to me is the fact that Pelago is located on Eurantie 12 in Vallila, only a block away from where I live. Welcome.
Being secretive is a really good way to stir up curiosity and publicity!
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